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Event Details
Modernista! Co-founder Gary Koepke: From Creative Director to Agency Entrepreneur
On April 16th, please join us for an SPD@FIT evening with GARY KOEPKE, Co-founder and Executive Creative Director of Modernista!, the fastest-growing independent creative agency in the world. Gary will recollect his transformation from graphic designer into agency founder and owner, tell stories from the front lines of creative entrepreneurship, and share some thoughts on publication design, the work that launched his career and that he continues to pursue at Modernista!
Ten years ago, Gary and his colleague Lance Jensen launched Modernista! near Boston's Chinatown. Before that, Gary had been a creative director at Wieden + Kennedy New York and a founding creative director for Vibe magazine. Lance was an Arnold Worldwide creative director who had driven the groundbreaking "Drivers Wanted" campaign for Volkswagen. Modernista! quickly grew to span three offices (in Boston, Detroit, and Amsterdam) with a staff of over 100.
These days, the agency is doing some amazing work for clients such as Palm, Cadillac, TIAA-CREF, and (RED). But Gary and Lance are also driving their company well beyond advertising and branding, into areas such as social media, video and editorial content (such as their recent video for U2's "Window in the Skies"), and the development of broad marketing and media strategies. The company is also active in publication design, including a recent redesign of BusinessWeek. "[The agency] business is no longer about just creating things," Gary was quoted as saying in the September 11, 2008 USA Today: ""It's about conceptualizing ideas, like a think tank."
So: skies too gray lately for words (metaphorically and not)?
Need a dose of creative inspiration? Get your tickets now!
GARY KOEPKE: From Creative Director to Agency Entrepreneur
Thursday, April 16, 2009
Katie Murphy Amphitheatre, F.I.T.
27th Street & Seventh Avenue, NYC
7:00 - 8:30 PM, doors open at 6:30
Tickets:
SPD Members, $10 in advance ($15 at the door, CASH ONLY)
Non-Members, $15 in advance ($20 at the door, CASH ONLY)
Students & faculty with valid ID: $7.50 in advance, $5 (at the door, CASH ONLY)
RSVP early! All tickets, and seating, are first come, first served.
When & Where
Katie Murphy Amphitheatre at FIT
Seventh Avenue and 27th Street, NYC
on the northwest corner, Building D
New York,
NY
Thursday, April 16, 2009 from 7:00 PM to 9:00 PM (EDT)
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